What Is Chloride Conscious?

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It's Time To Save Money and Be Chloride Conscious

The Problem

The over-dependency on sodium chloride road salt for ice removal is threatening America’s environment. The contaminated runoff negatively, and irrevocably, impacts our waterways and groundwater while killing plant and animal life.


Our Vision

Consumers of ice melters realize that by practicing better methods of deicer usage, utilizing alternative products, and properly calibrating the equipment they can achieve equal or better results in keeping our roadways safe while sparing the environment the devastating effects created by an over reliance on chlorides.


Our Mission

To serve as an education leader for the snow removal industry in terms of reducing chloride usage. Our three-prong attack will include ice melter product performance training, recommendations concerning alternative products to chlorides, and instructions on which application techniques maximize results while minimizing environmental impact and maintaining, or lowering, operating costs.

We are the stewards of the snow removal industry and
it is our responsibility to be chloride conscious.
Click to learn More About: Ice Melt Science and Modern Techniques and Methodologies of Snow Removal and De-Icing.

Recent Studies & Articles

Industrial Water- Future of Brine Manage...

Manufacturing requires mineral free water in various stages the production process.  Many industrial areas are able to dispose of the brine from softening water in to the sewer systems. These levels of salinated water discharge are poised to be restricted due to their irreversible environmental damaging properties.  Water Tech Online states ” The produced brine has… Read more »

DuPage River Salt Creek Workgroup Newsle...

Congratulations to the National APWA Excellence in Snow & Ice Award Winner The Village of Buffalo Grove! The newsletter details what and how they achieved such an industry prestigious award. “After their annual review, the Village of Buffalo Grove Public Works Department revised their winter maintenance plan for 2014 – 2015 to achieve the highest… Read more »

What is The REAL Cost of Salt Use for De...

This presentation created by Carolyn Dindorf-Fortin Consulting, Inc. for the Road Salt Symposium 2015, details the REAL cost of road salt usage for snow and ice control. The study adds up all the possible secondary costs of salt and the damage it may cause. For every ton of salt applied to city roads, it can cost… Read more »