What Is Chloride Conscious?

Get The Guide Now >>

It's Time To Save Money and Be Chloride Conscious

The Problem

The over-dependency on sodium chloride road salt for ice removal is threatening America’s environment. The contaminated runoff negatively, and irrevocably, impacts our waterways and groundwater while killing plant and animal life.


Our Vision

Consumers of ice melters realize that by practicing better methods of deicer usage, utilizing alternative products, and properly calibrating the equipment they can achieve equal or better results in keeping our roadways safe while sparing the environment the devastating effects created by an over reliance on chlorides.


Our Mission

To serve as an education leader for the snow removal industry in terms of reducing chloride usage. Our three-prong attack will include ice melter product performance training, recommendations concerning alternative products to chlorides, and instructions on which application techniques maximize results while minimizing environmental impact and maintaining, or lowering, operating costs.

We are the stewards of the snow removal industry and
it is our responsibility to be chloride conscious.
Click to learn More About: Ice Melt Science and Modern Techniques and Methodologies of Snow Removal and De-Icing.

Recent Studies & Articles

Road Salt and the Salinization of Lakes

The awareness of chloride contamination in our natural waterways is growing exponentially! Unfortunately so are the amounts of chlorides in our waterways. Extrapolating that finding for all of North America, at least 7,770 lakes are at risk of elevated salt levels — a likely underestimate, the researchers said. We need a grassroots movement to educate… Read more »

Posted in Environmental Impacts, Featured, Municipalities on April 24th, 2017

Pavement De-icing: How to go “Gree...

For over 70 years, we have used sodium chloride(rock salt) to manage ice on roadways. 70 years ago there were only 32,000,000 vehicles on the roadways compared to over 250,000,000 today, an 800% increase. Needless to say, keeping driving surfaces clean has become 10 fold the job as it use to. Chloride emissions have also… Read more »